The Changing Retail Landscape
In the mid Nineties, there were only three viable marketing channels available – TV, Radio and Print and consumers purchased goods in store or over the phone. Less than fifteen years later the list has grown to include Facebook, Google, Twitter, Mobile / Location Apps, SEO, SMS, Bluetooth, Place Based Media, Email, (read more…)
The Innovation Hub was engaged by Sheridan to design and deliver an integrated online and in store interactive application to allow customers to design a customised bedding set from a number of separate components. Additional features included integration into the Pacific Brands e-Commerce system and CRM.
We were responsible for development of the application itself, the (read more…)
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